Industry challenges: The E-rickshaw Loader.

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Unorganised Market only sells Chinese design Locally assembled vehicles.

• Vehicles are Sold under Perfect Competition strategy all vehicles look the same sold as commodity .

• Locally sold parts are chinese import without warranty and innovation sold by distributors to local repair shops.

• Unreliable and Vulnerable service.

• Unorganised sales support gap

E-rickshaw Loader does not Allow Business & self-Employment individual Save money.

Business owners and Self - employment individuals move to OEM products that cost twice the amount and are too big for their operations.