Industry challenges: The E-rickshaw Loader.

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E-rickshaw Sales point

The unorganised Market only sells only Chinese design, locally assembled vehicles.

E-rickshaw Loader

• Vehicles are Sold under Perfect Competition strategy : all vehicles look the same sold as commodity .

Vendor Battery pack

Motor & Controller

• Locally sold parts are Chinese imports with no warranty or innovation sold by distributors to local repair shops.

E-rickshaw Service center

• Unreliable and vulnerable service.

• Unorganised sales-support gap

E-rickshaw Loader do not allow Business owners and self-Employment individuals to save money.

ICE Alternative

Business owners and self - employment individuals move to OEM products that cost twice as much and are too big for their operations.